{"id":5357,"date":"2017-05-25T07:44:27","date_gmt":"2017-05-25T05:44:27","guid":{"rendered":"http:\/\/wordpress.p438859.webspaceconfig.de\/?p=5357"},"modified":"2018-01-19T13:07:03","modified_gmt":"2018-01-19T11:07:03","slug":"trees-dont-listen-to-mckinsey","status":"publish","type":"post","link":"https:\/\/www.monika-griefahn.de\/en\/2017\/05\/trees-dont-listen-to-mckinsey\/","title":{"rendered":"Trees don\u2019t listen to McKinsey"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5349\" src=\"https:\/\/www.monika-griefahn.de\/wp-content\/uploads\/2017\/05\/IMG_20170406_202416_bea_kl.jpg\" alt=\"\" width=\"945\" height=\"611\" srcset=\"https:\/\/www.monika-griefahn.de\/wp-content\/uploads\/2017\/05\/IMG_20170406_202416_bea_kl.jpg 945w, https:\/\/www.monika-griefahn.de\/wp-content\/uploads\/2017\/05\/IMG_20170406_202416_bea_kl-300x194.jpg 300w, https:\/\/www.monika-griefahn.de\/wp-content\/uploads\/2017\/05\/IMG_20170406_202416_bea_kl-768x497.jpg 768w, https:\/\/www.monika-griefahn.de\/wp-content\/uploads\/2017\/05\/IMG_20170406_202416_bea_kl-624x403.jpg 624w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><br \/>\nThe Austrian Erwin Thoma is in his mid-fifties and a forester as well as an economist by trade. He owns a company that builds homes from solid wood&nbsp;&ndash; without any screws or glue. Thoma is also an author, and he has the following message: be like the spruce tree!<!--more--><\/p>\n<p>\u201cThe spruce is the least skilled tree there is\u201d, Erwin Thoma said during an entertaining talk in Hollenstedt, which the local carpentry firm Holzbau Mojen had organised at the Weinkonzept winery in the town\u2019s commercial district. Several hundred listeners came to learn more about the wonderful worlds of trees and solid wood construction. They also found out a little something about how they themselves could become a bit more like the spruce, the unskilled tree. \u201cSpruce wood is flexible\u201d, Thoma said. \u201cThe tree is rather narrow and its shallow roots leave room in the ground for others.\u201d Still, the spruce has managed to assert itself virtually everywhere. \u201cHow is that possible?\u201d<\/p>\n<p>The answer to this question Thoma then went on to provide himself: \u201cEverybody likes a spruce tree in the neighbourhood. It doesn\u2019t hurt anyone, it is willing to share and it is tolerated by all. And that\u2019s how it gets further than the competition.\u201d It&#8217;s this willingness to cooperate that has become the creed for Thoma&#8217;s own life. Publishing his knowledge about forests, trees and solid wood construction in books, and thereby sharing it with others, has paid off in the form of many commissions, some from as far afield as Japan. &#8220;Trees don&#8217;t listen to McKinsey&#8221;, Thoma summarises \u2013 a dig at all the management consultants who propagate an elbow mentality.<\/p>\n<p>In his poignant talk Thoma let his listeners experience parts of his family history, and especially the fact that he started his business together with his grandfather who always said: &#8220;You must use wood when it&#8217;s at its best \u2013 harvest it during a waning moon only.&#8221; Thoma was sceptical \u2013 he had to be convinced to heed his grandfather&#8217;s advice. Today however, he says in his thick Austrian twang: &#8220;It&#8217;s crazy, the kind of stuff grandpa knew!&#8221; His &#8220;moon trees&#8221; have proven to be much more resilient against fungi and insects than trees that weren&#8217;t harvested during a waning moon. They also do not require chemical treatment, which transforms wood from a natural resource into hazardous waste.<\/p>\n<p>Wood is also at its best when it is solid. Thoma has developed a method for solid wood construction that mortises individual layers and doesn&#8217;t require any screws or bolts made of metal. At the same time the material retains its outstanding properties regarding insulation, fire resistance and temperature consistency. During his career as a businessman Thoma has had to prove all these characteristics time and again in order to secure building permits. In cooperation with the medical professional Maximilian Moser he also proved that living in homes made of wood has many benefits for human health. It strengthens the immune and the nervous systems and ensures deeper sleep. The heartbeat slows down. Thoma himself seems perfect proof: At 55 years of age he is a man with boundless energy. His lecture continues to have an effect long after the evening itself has passed. It only really leaves one question unanswered: what to do with the brick house in which one lives?<\/p>","protected":false},"excerpt":{"rendered":"<p>The Austrian Erwin Thoma is in his mid-fifties and a forester as well as an economist by trade. He owns a company that builds homes from solid wood&nbsp;&ndash; without any screws or glue. Thoma is also an author, and he has the following message: be like the spruce tree!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-5357","post","type-post","status-publish","format-standard","category-general-article","entry","has-post-thumbnail"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","square-entry-image":"","vertical-entry-image":"","horizontal-entry-image":"","blog-entry-image":""},"post_excerpt_stackable_v2":"<p>The Austrian Erwin Thoma is in his mid-fifties and a forester as well as an economist by trade. He owns a company that builds homes from solid wood&nbsp;&ndash; without any screws or glue. Thoma is also an author, and he has the following message: be like the spruce tree! \u201cThe spruce is the least skilled tree there is\u201d, Erwin Thoma said during an entertaining talk in Hollenstedt, which the local carpentry firm Holzbau Mojen had organised at the Weinkonzept winery in the town\u2019s commercial district. Several hundred listeners came to learn more about the wonderful worlds of trees and solid&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.monika-griefahn.de\/en\/general-article\/\" rel=\"category tag\">General Article<\/a>","author_info_v2":{"name":"BLOG Team","url":"https:\/\/www.monika-griefahn.de\/en\/author\/petra\/"},"comments_num_v2":"1 comment","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"square-entry-image":false,"vertical-entry-image":false,"horizontal-entry-image":false,"blog-entry-image":false},"uagb_author_info":{"display_name":"BLOG Team","author_link":"https:\/\/www.monika-griefahn.de\/en\/author\/petra\/"},"uagb_comment_info":0,"uagb_excerpt":"The Austrian Erwin Thoma is in his mid-fifties and a forester as well as an economist by trade. He owns a company that builds homes from solid wood&nbsp;&ndash; without any screws or glue. Thoma is also an author, and he has the following message: be like the spruce tree!","_links":{"self":[{"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/posts\/5357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/comments?post=5357"}],"version-history":[{"count":4,"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/posts\/5357\/revisions"}],"predecessor-version":[{"id":6188,"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/posts\/5357\/revisions\/6188"}],"wp:attachment":[{"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/media?parent=5357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/categories?post=5357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monika-griefahn.de\/en\/wp-json\/wp\/v2\/tags?post=5357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}