Our institute was founded by Dr. Monika Griefahn in January 2012. Our concept is based on holistic quality through cultural communication. Our aim is to replace greenwashing with a new positive paradigm.
True sustainability – holistic quality – needs a change in the way of thinking. Of course everybody said that for years, but how to achieve it?
For us culture is the key to holistic quality. Humans are cultural beings. They are capable of re-designing their environments, and would do well to take nature as their model.
Please find more about the institute on www.institut-muk.de/en/.